Who we are

We're seeking to demystify the car detailing process, and we've set three Core Principles to outline how we're doing it:

1. Good car care products are honest

2. Good car care products are intuitive

3. Good car care products are chemically minimal

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  • CLEAN

    Step 1 is to prepare your paint for correction and coatings by decontaminating the paint. This step also includes maintenance for coated and uncoated vehicles with gentle and rejuvenative chemicals.

  • CORRECT

    Step 2 is paint correction. This is where compounds, polishes, and polishing pads come into play. After cleaning, paint correction removes scratches and swirling from your paint to ensure you're coating uncontaminated, smooth, reflective paint in step 3.

  • COAT

    Step 3 protects your hard work and your vehicle. Coatings offer various benefits such as hydrophobicity (water repellent), dust repellent, UV protection, gloss and color enhancing, and easier cleaning.